Introducing: Purely Plant. Plant-Based, Protein Powered.

Seriously satisfying meals featuring our new plant-based protein. Made from clean, whole-food ingredients and delivered to you fresh. That’s Purely Plant—our new plant-based meal plan that gives you more freedom and flexibility to eat better and feel your best.

Nutritious, Naturally.

Good from the Ground Up

With Purely Plant, you can enjoy plant-based meals that are powerful, flavorful, and satisfying—made from wholesome foods you can feel good about. It’s a deliciously simple, effortless approach to plant-based meal delivery:

Clean plant protein crafted from peas, chickpeas, and lentils

Vibrant veggies added to every meal by our chefs

Nutritionist-designed to nourish you naturally each day

A Better Alternative

No Meal Prep, No Compromises

Leave the cooking to us—with chef-prepared selections and plant-forward ingredient swaps that make your meals easy + flavorful + nutritious:

Gluten-free pastas crafted from brown rice and lentils

Dairy-free “cheeze" sauce of nutritional yeast, cashew butter, coconut milk, and butternut squash

And most importantly: 0 franken-foods you can’t pronounce

Our Secret Sauce…

Pure Plant-Powered Protein

Our plant-based meals are powerful—and the proof is in the protein. Each Purely Plant meal features at least 10g of plant protein to help keep you full and fuel you forward:

Whole-food sources of protein + other whole-food ingredients made from veggies, legumes, nuts, seeds, and grains

Signature plant-protein blends—crafted from minimally processed, clean sources of plant protein

A smart fiber solution: most Americans aren’t getting enough daily fiber, but adding just 1 plant-based meal is a simple way to increase your overall fiber intake

It’s easy to start small. Add just one meal a day and prepare to unlock all the benefits of a plant-based diet. With Purely Plant, everyone can experience the plant-based goodness; our meals fit into most vegetarian and vegan diets and offer a satisfying mealtime solution for classic carnivores as well.

Vegetarians. Meat Eaters. Omnivores. Flexitarians.

Tasty Classics, New Favorites: You don’t have to be all one thing or the other. With Purely Plant, you can enjoy all of our new, delicious plant-based meals alongside our traditional Freshly fan faves. Get the best vegetarian meals (and the best meals for meat eaters)—both delivered fresh to your door:

Unwrapped Salsa Verde Burrito

with Purely Plant Crumbles

Indian-Spiced Chickpea Curry Bowl

with Basmati Rice, Lentils & Veggies

Middle Eastern Falafel

with Garlicky Tahini Sauce & Whole Grains

Farmstead Baked Lentil Pasta

with Seasonal Veggies & Creamy Marinara